Building a medtech startup is not for the faint of heart. I’ve spent decades inside companies where the stakes were high, the resources were tight, and the pressure to deliver clinical data, market traction, investor returns never let up.

Too often, startups wait until it’s too late to bring in strategic support. They focus on product and science (as they should), but overlook the commercial path that turns technology into a business.
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That’s where we come in and why starting early makes all the difference.

At C2C, we partner with you from concept to commercial not just as consultants, but as seasoned operators who’ve walked this road before. We help you define a go-to-market strategy, identify critical gaps, build out your team, and avoid the costly detours that derail so many good ideas. Whether you need a fractional Commercial Officer, strategic guidance for an investor pitch, or help navigating your first product launch, we’re here for it.
This work isn’t theoretical for us. It’s personal. We know what success looks like because we’ve built it and we know how to help you get there faster, with fewer surprises and stronger results. If you’re ready to scale smart, we’d be honored to be part of your journey.  

Mike Iversen
Founder of C2C Consultancy

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