CONCEPT 2 COMMERCIAL MEDTECH
Strategic Consulting for Medical Innovation Companies
Transforming Medical Innovations into Market Leaders
With C2C, you'll know where to play, how to win, and exactly how to get there
Specialized Product Expertise: Mastering the Electrophysiology Market
Atrial Fibrillation (AFib) is one of cardiology's
fastes-growing and most competitive markets.
C2C leveraged deep product knowledge and market intelligence to precisely define strategic targets, refine product positioning, and equip our cient to confidently engage physicians and stakeholders, driving rapid market adoption.
Early-state medical companies face critical decisions that define their future.
C2C provided high-level strategic guidance, developing a comprehensive commercial roadmap-covering regulatory pathways, product differentiation, market readiness, and investor alignment-to position our client effectively for sustained growth and investment success.
Strategic Consulting: Defining the Path to Commercial Excellence
Mergers & Acquisitions: Strategic Partnerships that Accelerate Growth
In the fast-moving MedTech landscape, choosing the right partner can redefine a company's trajectory.
C2C identified, evaluated, and guided strategic acquisitions by applying our deep industry expertise
to pinpoint complementary strengths,
ensuring an optimal fit and accelerated business growth post-merger.
Launching a product requires more than a good idea-it requires a strategic blueprint.
C2C created and executed a phased rollout strategy for our client, detailing precise market entry points, compelling messaging, essential support materials, commercial infrastructure, and execution timelines that drove measurable market success.
Go-To-Market Planning: Launching Successfully, Scaling Sustainably
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OUR FOUNDER
Building a medtech startup is not for the faint of heart. I’ve spent decades inside companies where the stakes were high, the resources were tight, and the pressure to deliver clinical data, market traction, investor returns never let up.
Too often, startups wait until it’s too late to bring in strategic support. They focus on product and science (as they should), but overlook the commercial path that turns technology into a business.
That’s where we come in and why starting early makes all the difference.
At C2C, we partner with you from concept to commercial not just as consultants, but as seasoned operators who’ve walked this road before. We help you define a go-to-market strategy, identify critical gaps, build out your team, and avoid the costly detours that derail so many good ideas. Whether you need a fractional Commercial Officer, strategic guidance for an investor pitch, or help navigating your first product launch, we’re here for it.
This work isn’t theoretical for us. It’s personal. We know what success looks like because we’ve built it and we know how to help you get there faster, with fewer surprises and stronger results. If you’re ready to scale smart, we’d be honored to be part of your journey.
Mike Iversen
Founder of C2C Consultancy